Perhaps you've heard of the ominous string of letters ASMR? You can find out what's behind it in our information sheet All about ASMR
What is ASMR?
The abbreviation ASMR stands for "Autonomous Sensory Meridian Response" - sounds complicated at first, but in simple terms it stands for an experience with sounds or images that trigger a tingling, pleasant feeling. Are you perhaps familiar with the electrostatic charge that makes the hairs on your arms stand up when a plastic film is charged, for example? That's exactly what ASMR feels like!
How does ASMR work?
Various audiovisual triggers, such as the tapping of fingernails on different surfaces (tapping) or the rustling of paper (crinkle sounds), trigger a feeling called tingles. This results in a sensory phenomenon in response to a stimulus that is felt in the scalp and neck.
What is ASMR good for?
ASMR is a relaxation technique that many people use not only to relax, but also to promote sleep. Initial studies have shown that watching ASMR videos stimulates certain areas of the brain, particularly those responsible for empathy and self-perception. The ASMR phenomenon is still a relatively new internet sensation and has therefore not yet been fully scientifically researched.
I don't notice anytingles- Why?
Of course, there are also people who are classified as having no ASMR affinity. In this case, the characteristic tingling sensation in the body is absent. But that's not so bad: these people can also use ASMR to relax.